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portada We are all Weird: The Rise of Tribes and the end of Normal (in English)
Type
Physical Book
Publisher
Year
2015
Language
English
Pages
112
Format
Paperback
ISBN13
9780241209011

We are all Weird: The Rise of Tribes and the end of Normal (in English)

Seth Godin (Author) · Penguin Books · Paperback

We are all Weird: The Rise of Tribes and the end of Normal (in English) - Seth Godin

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Origin: United Kingdom (Import costs included in the price)
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Synopsis "We are all Weird: The Rise of Tribes and the end of Normal (in English)"

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.Face it. We're all weird.So why are companies still trying to build products for the masses?Why are we still acting like the masses even exist?Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how.'Read this book slowly and read it again, for the lessons are rich and wise' Jacqueline Novogratz, founder, Acumen

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