Share
Winning at New Products: Creating Value Through Innovation (in English)
Robert G. Cooper
(Author)
·
Basic Books
· Paperback
Winning at New Products: Creating Value Through Innovation (in English) - Cooper, Robert G.
$ 17.49
$ 24.99
You save: $ 7.50
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My Wishlists
It will be shipped from our warehouse between
Wednesday, May 22 and
Friday, May 24.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Winning at New Products: Creating Value Through Innovation (in English)"
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully. -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
