Share
Winning at Pricing: How High-Tech Product Managers Can Avoid Common Mistakes That Defeat Pricing Strategies (in English)
Dawn Pugh
(Author)
·
Kaleah Publishing
· Paperback
Winning at Pricing: How High-Tech Product Managers Can Avoid Common Mistakes That Defeat Pricing Strategies (in English) - Porter, Michael E. ; Pugh, Dawn
$ 39.43
$ 49.95
You save: $ 10.52
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Friday, May 31 and
Monday, June 03.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Winning at Pricing: How High-Tech Product Managers Can Avoid Common Mistakes That Defeat Pricing Strategies (in English)"
Improving a marketing strategy for products in the high-tech industry involves: -Value communicated to the buyer in the product positioning that lowers buyer costs or raises buyer performance -Competitive advantage uniquely created for buyers in ways other than selling to them at a lower price -Time-tested strategies utilized with non-traditional pricing tactics that make value obvious to the buyerWinning at PRICING: How High-Tech Product Managers Can Avoid Common Mistakes That Defeat Pricing Strategies is dedicated to showing readers the best practices for pricing a product. Written specifically for high-tech product managers, the book instructs readers how to win at pricing by teaching them to avoid the common mistakes that defeat pricing strategies. A fantastic resource for product managers, sales representatives, and executives in the high-tech industry, Winning at PRICING expertly guides readers toward the creation of competitive advantage that will make buyers less reluctant to pay a premium price.Incorporating excerpts from Michael E. Porter's Competitive Advantage: Creating and Sustaining Superior Performance, Dawn L. Pugh's Winning at PRICING uses a blend of new strategies and established practices to create a definitive resource for product managers. A leading authority on the competitiveness and economic development of nations, states, and regions and the application of competitive principles to social problems such as health care, the environment, and corporate responsibility, Porter is the foremost expert on competitive strategy. Combining time-tested strategies with innovative ways to establish value and create competitive advantage, this priceless resource is a must read for anyone in the high-tech industry.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
