Share
Winning in Asia, European Style: Market and Nonmarket Strategies for Success (in English)
V. Aggarwal (Author)
·
Palgrave Macmillan
· Hardcover
Winning in Asia, European Style: Market and Nonmarket Strategies for Success (in English) - V. Aggarwal
$ 52.09
$ 54.99
You save: $ 2.90
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, June 24 and
Tuesday, June 25.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Winning in Asia, European Style: Market and Nonmarket Strategies for Success (in English)"
Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in the past decades, European firms are poised to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives. In addition to a novel theoretical framework to analyze strategy, three chapters focus on investment trends in Asia, lobbying in Asia and the EU, the book includes original case studies of the air transport, automobile, software, and finance sectors.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.