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Wireless Data Services: Technologies, Business Models and Global Markets (in English)
Chetan Sharma
(Author)
·
Yasuhisa Nakamura
(Author)
·
Cambridge University Press
· Hardcover
Wireless Data Services: Technologies, Business Models and Global Markets (in English) - Sharma, Chetan ; Nakamura, Yasuhisa
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Synopsis "Wireless Data Services: Technologies, Business Models and Global Markets (in English)"
Despite their phenomenal global growth, wireless technologies have progressed very differently geographically. Diverse technologies (i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America) imply that wireless applications and services are often unique to the culture and business models of a region. Supplemented by examples, case studies and interviews with industry luminaries, Chetan Sharma and Yasuhisa Nakamura identify key factors behind the success or failure of different strategies and provide insights into how to match wireless technology to global markets.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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