Book Wordcraft: The Art of Turning Little Words Into Big Business Frankel, Alex

portada Wordcraft: The Art of Turning Little Words Into Big Business

Type

Physical Book

Author

Alex Frankel

Publisher

Crown Currency

Year

2005

Language

English

Pages

241

Format

Paperback

Dimensions

20.5 x 13.3 x 1.6 cm

Weight

0.19 kg.

ISBN

1400051053

ISBN13

9781400051052

Synopsis "Wordcraft: The Art of Turning Little Words Into Big Business"

In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how ﬁve major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM's "e-business." Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people's behavior. The book is ﬁlled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more.

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Wordcraft: The Art of Turning Little Words Into Big Business - Frankel, Alex

Synopsis "Wordcraft: The Art of Turning Little Words Into Big Business"

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