Share
Implementing key Account Management: Designing Customer-Centric Processes for Mutual Growth (in English)
Mark Davies
(Author)
·
Javier Marcos
(Author)
·
Rodrigo Guesalaga
(Author)
·
Kogan Page
· Paperback
Implementing key Account Management: Designing Customer-Centric Processes for Mutual Growth (in English) - Marcos, Javier ; Davies, Mark ; Guesalaga, Rodrigo
$ 41.15
$ 45.99
You save: $ 4.84
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Thursday, May 30 and
Friday, May 31.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Implementing key Account Management: Designing Customer-Centric Processes for Mutual Growth (in English)"
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop strategic customer management programmes, enabling them to overcome the obstacles that organizations often face when rolling out their strategies. Bringing together the experiences of leading experts within this field, Implementing Key Account Management draws on two decades of research and best practice from Cranfield University School of Management, one of the foremost centres for researcher and thought leadership in KAM. Between them, the authors have designed and delivered programmes globally for clients such as Rolls-Royce, Unilever, Vodafone, The Economist and many more. Rigorously researched, well-grounded and practical, this book is - quite simply - the definitive, go-to resource for implementing key account management programmes.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
