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A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social (in English)
Kati E. Sudnick
(Author)
·
Lexington Books
· Hardcover
A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social (in English) - Sudnick, Kati E.
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Synopsis "A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social (in English)"
This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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