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A Practical Guide to Focus Groups: Research and Evaluation Guides (in English)
Sarah McNicol
(Author)
·
Pete Dalton
(Author)
·
Lulu.com
· Paperback
A Practical Guide to Focus Groups: Research and Evaluation Guides (in English) - McNicol, Sarah ; Dalton, Pete
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Synopsis "A Practical Guide to Focus Groups: Research and Evaluation Guides (in English)"
The Practical Guide to Focus Groups incorporates ideas from both academic and commercial research, based on evidence from research methods literature, whilst also being practically-focused. The guide is intended as an introduction to setting up and conducting focus groups for people in a variety of roles and sectors.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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