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portada A Revised Recruiting Resource Model for Achieving the Army Personnel Strategy: Accounting for Digital Advertising (Rand Arroyo Center: Research Report) (in English)
Type
Physical Book
Publisher
Author
Language
English
Pages
116
Format
Paperback
ISBN13
9781977411587

A Revised Recruiting Resource Model for Achieving the Army Personnel Strategy: Accounting for Digital Advertising (Rand Arroyo Center: Research Report) (in English)

Jason M. Ward; Jeffrey B. Wenger; Irineo Cabreros; Daniel Schwam; Craig A. Bond (Author) · Rand Corporation · Paperback

A Revised Recruiting Resource Model for Achieving the Army Personnel Strategy: Accounting for Digital Advertising (Rand Arroyo Center: Research Report) (in English) - Jason M. Ward; Jeffrey B. Wenger; Irineo Cabreros; Daniel Schwam; Craig A. Bond

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Synopsis "A Revised Recruiting Resource Model for Achieving the Army Personnel Strategy: Accounting for Digital Advertising (Rand Arroyo Center: Research Report) (in English)"

Using an updated version of RAND's Recruiting Resource Model, the authors analyze the relationship between observed and alternative mixes of Army spending on recruiting resources (advertising, recruiters, and bonuses) and recruiting outcomes, particularly contracts and accessions. Results indicate that TV advertising and, to a lesser extent, recruiters are more cost-effective than bonuses at increasing enlistments.

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