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Adscam (in English)
Bob Hoffman
(Author)
·
Type a Group, LLC
· Paperback
Adscam (in English) - Hoffman, Bob
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Synopsis "Adscam (in English)"
In 2017, Bob Hoffman wrote BadMen: How Advertising Went from a Minor Annoyance to a Major Menace. It was selected as Best Of Marketing, 2017. Five years later Bob revisits advertising's tracking-based online advertising industry and finds it far more corrupt and dangerous than ever. In ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy, Bob concludes that the tracking-based online advertising industry is "a criminal racket of epic proportions. It is a giant worldwide scam -- organized crime at a global scale that has been normalized by involving virtually every major corporation, every pretty-sounding trade organization, and the entire advertising, marketing, and digital media industry."
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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