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portada Advances in Digital Marketing and Ecommerce: First International Conference, 2020 (in English)
Type
Physical Book
Publisher
Author
Language
English
Pages
220
Format
Paperback
Dimensions
23.4 x 15.6 x 1.2 cm
Weight
0.33 kg.
ISBN13
9783030475949
Categories

Advances in Digital Marketing and Ecommerce: First International Conference, 2020 (in English)

Martínez-López, Francisco J. ; D'alessandro, Steven (Author) · Springer · Paperback

Advances in Digital Marketing and Ecommerce: First International Conference, 2020 (in English) - Martínez-López, Francisco J. ; D'Alessandro, Steven

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Synopsis "Advances in Digital Marketing and Ecommerce: First International Conference, 2020 (in English)"

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

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The binding of this edition is Paperback.

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