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portada Advances in Digital Marketing and Ecommerce: Third International Conference, 2022 (in English)
Type
Physical Book
Publisher
Language
English
Pages
308
Format
Hardcover
Dimensions
23.4 x 15.6 x 1.9 cm
Weight
0.63 kg.
ISBN13
9783031057274

Advances in Digital Marketing and Ecommerce: Third International Conference, 2022 (in English)

Martínez-López, Francisco J. ; Martinez, Luis F. (Author) · Springer · Hardcover

Advances in Digital Marketing and Ecommerce: Third International Conference, 2022 (in English) - Martínez-López, Francisco J. ; Martinez, Luis F.

Physical Book

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Synopsis "Advances in Digital Marketing and Ecommerce: Third International Conference, 2022 (in English)"

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.

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