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Advances in Luxury Brand Management (in English)
Jean-Noël Kapferer
(Illustrated by)
·
Joachim Kernstock
(Illustrated by)
·
Tim Oliver Brexendorf
(Illustrated by)
·
Palgrave MacMillan
· Hardcover
Advances in Luxury Brand Management (in English) - Kapferer, Jean-Noël ; Kernstock, Joachim ; Brexendorf, Tim Oliver
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Synopsis "Advances in Luxury Brand Management (in English)"
Provides a comprehensive summary of the field, giving the reader the ability to dig deeper into challenges for research Gives insights to management challenges and solutions, based on the results of research in this field and the outlook on future opportunitiesChapters and papers are written and selected by globally well-known experts in the field of luxury and brand management
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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