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portada Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (in English)
Type
Physical Book
Publisher
Author
Language
Inglés
Pages
210
Format
Paperback
Dimensions
23.4 x 15.6 x 1.2 cm
Weight
0.32 kg.
ISBN13
9783319597003
Categories

Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (in English)

Martínez-López, Francisco J. ; Gázquez-Abad, Juan Carlos ; Ailawadi, Kusum L. (Author) · Springer · Paperback

Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (in English) - Martínez-López, Francisco J. ; Gázquez-Abad, Juan Carlos ; Ailawadi, Kusum L.

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Synopsis "Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (in English)"

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.

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The book is written in English.

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The binding of this edition is Paperback.

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