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portada Advances in National Brand and Private Label Marketing: Ninth International Conference, 2022 (in English)
Type
Physical Book
Publisher
Author
Language
Inglés
Pages
202
Format
Hardcover
Dimensions
23.4 x 15.6 x 1.4 cm
Weight
0.48 kg.
ISBN13
9783031065804
Categories

Advances in National Brand and Private Label Marketing: Ninth International Conference, 2022 (in English)

Martínez-López, Francisco J. ; Gázquez-Abad, Juan Carlos ; Ieva, Marco (Author) · Springer · Hardcover

Advances in National Brand and Private Label Marketing: Ninth International Conference, 2022 (in English) - Martínez-López, Francisco J. ; Gázquez-Abad, Juan Carlos ; Ieva, Marco

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Synopsis "Advances in National Brand and Private Label Marketing: Ninth International Conference, 2022 (in English)"

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

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