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portada Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (in English)
Type
Physical Book
Publisher
Author
Language
English
Pages
161
Format
Paperback
Dimensions
23.4 x 15.6 x 0.9 cm
Weight
0.25 kg.
ISBN13
9783319399454
Categories

Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (in English)

Martínez-López, Francisco J. ; Gázquez-Abad, Juan Carlos ; Gijsbrecht, Els (Author) · Springer · Paperback

Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (in English) - Martínez-López, Francisco J. ; Gázquez-Abad, Juan Carlos ; Gijsbrecht, Els

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Synopsis "Advances in National Brand and Private Label Marketing: Third International Conference, 2016 (in English)"

This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

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The binding of this edition is Paperback.

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