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Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey (in English)
Joseph C. Fisher (Author)
·
Praeger
· Hardcover
Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey (in English) - Joseph C. Fisher
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Synopsis "Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey (in English)"
An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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