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portada Advertising Management (in English)
Type
Physical Book
Author
Publisher
Language
English
Pages
288
Format
Hardcover
ISBN13
9781138178199
Edition No.
1
Categories

Advertising Management (in English)

Larry D. Kelley (Author) · Donald W. Jugenheimer (Author) · Fogarty Klein Monroe (Author) · Routledge · Hardcover

Advertising Management (in English) - Jugenheimer, Donald W. ; Kelley, Larry D. ; Monroe, Fogarty Klein

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Origin: United Kingdom (Import costs included in the price)
It will be shipped from our warehouse between Wednesday, June 26 and Monday, July 08.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "Advertising Management (in English)"

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on 'managing yourself' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.

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The book is written in English.

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The binding of this edition is Hardcover.

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