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Airline Operations and Management (in English)
Gerald N. Cook; Bruce G. Billig (Author)
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Routledge
· Paperback
Airline Operations and Management (in English) - Gerald N. Cook; Bruce G. Billig
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Synopsis "Airline Operations and Management (in English)"
Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include: - Fresh data and examples - A range of international case studies exploring real-life applications. - New or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business models. - New chapters on fleet management and labor relations and HRM. - Lecture slides for instructors. This textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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