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All In Startup: Launching A New Idea When Everything Is On The Line
Diana Kander
Synopsis "All In Startup: Launching A New Idea When Everything Is On The Line"
A Book For Anyone Who Has Started A Business, Thought About Starting A Business, Or Just Been Close To Someone Who Has, All In Startup Introduces The Reader To The Latest Advances In Entrepreneurship, Including A New Understanding Of How To Launch A Company In A Way That Dramatically Improves Its Chances Of Success. The Business Plan Curriculum Taught In Most M. B. A. Programs Is On The Verge Of Extinction. A New Scientific Method Of Entrepreneurship Built Around Forming And Testing Basic Assumptions Will Soon Replace The Tired Old Model. The Book, Told Through A Case Study Approach, Follows The Story Of Owen Chase Who Is Tasked With Turning His Company Around In 9 Days. Through Rich Storytelling, All In Startup Provides A Book - Length Case Study To Showcase A New Type Of Entrepreneurship, Revealing Innovative Business Principles And The Emotional Reality Of Entrepreneurship That Goes Tragically Unmentioned During Business School
