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Application of Gaming in new Media Marketing (Advances in Marketing, Customer Relationship Management, and E-Services) (in English)
Pratika Mishra (Author)
·
Business Science Reference
· Hardcover
Application of Gaming in new Media Marketing (Advances in Marketing, Customer Relationship Management, and E-Services) (in English) - Pratika Mishra
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Synopsis "Application of Gaming in new Media Marketing (Advances in Marketing, Customer Relationship Management, and E-Services) (in English)"
The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive and influential mode of offering new media communication to consumers that can be further improved by digital innovation. Application of Gaming in New Media Marketing is a collection of vital research on the methods and applications of gaming in marketing, including its growth, recent trends, practices, issues, and main challenges. Highlighting a range of topics including digital advertising, media planning, and social media marketing, this book is ideally designed for marketers, software developers, managers, business researchers, academicians, and graduate-level students seeking current research on new and innovative methods to reach and connect with audiences through games in a highly interactive, measurable, and focused way.
