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portada Applied Communication Research Methods: Getting Started as a Researcher (in English)
Type
Physical Book
Publisher
Year
2019
Language
English
Pages
484
Format
Paperback
ISBN13
9780367178727
Edition No.
2
Categories

Applied Communication Research Methods: Getting Started as a Researcher (in English)

Michael Boyle; Mike Schmierbach (Author) · Routledge · Paperback

Applied Communication Research Methods: Getting Started as a Researcher (in English) - Michael Boyle; Mike Schmierbach

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Synopsis "Applied Communication Research Methods: Getting Started as a Researcher (in English)"

A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication and media careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, and observation research while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth―examples of methods as applied in scholarly research Reflect & React―problems and issues that promote reflection and discussion Voices from Industry―Q&As with professionals working in communication industries End-of-Unit Activities―exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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