Share
Applying Neuro-Cognitive Framing to Personal Selling (in English)
Simon Schaffer
(Author)
·
Grin Verlag
· Paperback
Applying Neuro-Cognitive Framing to Personal Selling (in English) - Schäffer, Simon
$ 42.56
$ 53.90
You save: $ 11.34
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Tuesday, June 25 and
Wednesday, June 26.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Applying Neuro-Cognitive Framing to Personal Selling (in English)"
Intermediate Examination Paper from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, University of Cooperative Education Loerrach, language: English, abstract: In this thesis, I would like to connect Neuro-Cognitive Framing with established marketing frameworks to find out whether Framing may become an integral part of future promotion strategy. Neuro-Cognitive Framing is a new communication concept developed by linguistic expert Elisabeth Wehling. It suggests that human thinking happens based on interpretative frameworks, called Frames, which are created through individual real-world experience. The concept is assessed and applied on a pre-established personal selling framework to evaluate if Framing is applicable to personal selling whilst improving personal selling efficacy. After comprehensive theoretical assessment, an implementation guide for Framing in personal selling is established and the concept is explored in a qualitative research experiment.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.