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Appraisal and the Transcreation of Marketing Texts (in English)
Nga-Ki Mavis Ho (Author)
·
Taylor &Amp; Francis 2024-01-31, London,
· Hardcover
Appraisal and the Transcreation of Marketing Texts (in English) - Nga-Ki Mavis Ho
$ 161.05
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Synopsis "Appraisal and the Transcreation of Marketing Texts (in English)"
This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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