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portada Appraisal and the Transcreation of Marketing Texts (in English)
Type
Physical Book
Language
English
Format
Hardcover
ISBN13
9781032269337

Appraisal and the Transcreation of Marketing Texts (in English)

Nga-Ki Mavis Ho (Author) · Taylor &Amp; Francis 2024-01-31, London, · Hardcover

Appraisal and the Transcreation of Marketing Texts (in English) - Nga-Ki Mavis Ho

Physical Book

$ 161.05

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Synopsis "Appraisal and the Transcreation of Marketing Texts (in English)"

This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.

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