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portada APUNTES PARA UN CAMBIO DE SIGLO PUBLICITARIO
Type
Physical Book
Author
Publisher
Format
Paperback
ISBN
8493377325
ISBN13
9788493377328
Categories

APUNTES PARA UN CAMBIO DE SIGLO PUBLICITARIO

Agustín Medina Fernández (Author) · Ediciones Cinca · Paperback

APUNTES PARA UN CAMBIO DE SIGLO PUBLICITARIO - Agustín Medina

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Monday, June 03 and Monday, June 17.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Wednesday, May 22 and Wednesday, June 05.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "APUNTES PARA UN CAMBIO DE SIGLO PUBLICITARIO"

El sector publicitario está atravesando la mayor crisis estructural de su historia. Una crisis que dará paso a un nuevo modelo de agencia de publicidad y a una nueva forma de plantear la relación cliente-agencia. En este libro se tratan todos los temas clave que han dado origen a la situación actual. La desaparición de la a

gencia de servicios plenos, la drástica bajada de las remuneraciones, la imparable esc

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