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Automotive Management (in English)
Joachim HÄCker; Jens Diehlmann (Author)
·
Oldenbourg Wissenschaftsverlag
· Hardcover
Automotive Management (in English) - Joachim HÄCker; Jens Diehlmann
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Synopsis "Automotive Management (in English)"
The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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