Share
basics advertising,art direction (in English)
Nik Mahon
(Author)
·
AVA Publishing
· Paperback
basics advertising,art direction (in English) - Mahon, Nik
$ 27.97
$ 37.95
You save: $ 9.98
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Wednesday, May 22 and
Thursday, May 23.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "basics advertising,art direction (in English)"
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
