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portada Bottom-Up Marketing
Type
Physical Book
Author
Publisher
Collection
Marketing
Language
Spanish
ISBN
8476156634
ISBN13
9788476156636

Bottom-Up Marketing

Al Ries (Author) · Mcgraw Hill · Physical Book

Bottom-Up Marketing - Ries Y Trout

Used Book

$ 109.19

$ 181.98

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  • Condition: Used
Origin: Argentina (Import costs included in the price)
It will be shipped from our warehouse between Thursday, June 13 and Tuesday, June 25.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "Bottom-Up Marketing"

Bottom-Up Marketing es el tercer libro de Ries y Trout después de Posicionamiento y Marketing de Guerra. En él los autores nos explican por qué el concepto tradicional del marketing de arriba abajo debe ser urgentemente revisado. No debe fijarse una estrategia que dicte las tácticas a seguir sino al contrario (Bottom-Up mar

keting): Encuentre una táctica que funcione y a partir de ella elabore su estrategia.

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The book is written in Español.

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