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Brand Mascots: And Other Marketing Animals (in English)
Stephen Brown Sharon Ponsonby-Mccabe (Author)
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Routledge
· Hardcover
Brand Mascots: And Other Marketing Animals (in English) - Stephen Brown Sharon Ponsonby-Mccabe
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Synopsis "Brand Mascots: And Other Marketing Animals (in English)"
Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. Featuring case studies and empirical analyses from around the world this book presents the latest thinking on beast-based brands. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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