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Building a World Class Service Organization (Assessment Tool) (in English)
Jochen Wirtz (Author)
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Ws Professional
· Paperback
Building a World Class Service Organization (Assessment Tool) (in English) - Jochen Wirtz
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Synopsis "Building a World Class Service Organization (Assessment Tool) (in English)"
Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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