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portada Business Anthropology: The Basics: The Basics: (in English)
Type
Physical Book
Publisher
Language
English
Pages
202
Format
Paperback
ISBN13
9781032416083
Edition No.
1

Business Anthropology: The Basics: The Basics: (in English)

Timothy De Waal Malefyt (Author) · Routledge · Paperback

Business Anthropology: The Basics: The Basics: (in English) - Timothy De Waal Malefyt

Physical Book

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Synopsis "Business Anthropology: The Basics: The Basics: (in English)"

Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world.Topics covered include: Defining applied, design and digital anthropology Explaining key research methods and approaches used in industry, government, and non-profit sectors Investigating issues internal to an organization that assist in managing change Covering topics like marketing communications, user experience, product development and entrepreneurship Explaining ways for organizations to partner and interact with communities, economics and politics to implement change Discussing approaches to encourage public conversation about social issues Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time.

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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