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Business-Driven Research & Development: Managing Knowledge to Create Wealth (Macmillan Business) (in English)
A. Ganguly (Author)
·
Palgrave Macmillan
· Hardcover
Business-Driven Research & Development: Managing Knowledge to Create Wealth (Macmillan Business) (in English) - A. Ganguly
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Synopsis "Business-Driven Research & Development: Managing Knowledge to Create Wealth (Macmillan Business) (in English)"
Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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