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Buzzmarketing: Get People to Talk About Your Stuff (in English)
Mark Hughes (Author)
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Portfolio
· Paperback
Buzzmarketing: Get People to Talk About Your Stuff (in English) - Mark Hughes
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Synopsis "Buzzmarketing: Get People to Talk About Your Stuff (in English)"
"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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