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children as consumers: a psychological analysis of the young people's market (in English)
Barrie Gunter
(Author)
·
Adrian Furnham
(Author)
·
Routledge
· Paperback
children as consumers: a psychological analysis of the young people's market (in English) - Furnham, Adrian ; Gunter, Barrie
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Synopsis "children as consumers: a psychological analysis of the young people's market (in English)"
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people.Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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