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Consumer Behavior Theories: Convergence of Divergent Perspectives With Applications to Marketing and Management (in English)
Seenivasan Rajagopal
(Author)
·
Business Expert Press
· Paperback
Consumer Behavior Theories: Convergence of Divergent Perspectives With Applications to Marketing and Management (in English) - Rajagopal
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Synopsis "Consumer Behavior Theories: Convergence of Divergent Perspectives With Applications to Marketing and Management (in English)"
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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