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portada Contagious: Why Things Catch on (in English)
Type
Physical Book
Author
Publisher
Year
2016
Language
English
Pages
256
Format
Paperback
Dimensions
21.1 x 13.7 x 1.8 cm
Weight
0.23 kg.
ISBN13
9781451686586
Edition No.
No
Categories

Contagious: Why Things Catch on (in English)

Jonah Berger (Author) · Simon & Schuster · Paperback

Contagious: Why Things Catch on (in English) - Jonah Berger

5 estrellas - de un total de 5 estrellas 2 reviews
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It will be shipped from our warehouse between Thursday, May 16 and Friday, May 17.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "Contagious: Why Things Catch on (in English)"

The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stum
Jonah Berger
  (Author)
View Author's Page
Es profesor de marketing en la Wharton School de la Universidad de Pennsylvania, donde investiga sobre lo que trata en este libro: la influencia social y cómo los productos o ideas alcanzan el éxito.
Sus estudios se han publicado en revistas de psicología, marketing y economía, y se han referenciado en The New York Times, The Wall Street Journal, NPR, Science, Harvard Business Review, Sloan Management Review, Wired, Business Week, The Atlantic y The Economist, entre otras.
Berger ha sido galardonado con diversos premios, tanto por su erudición como por su labor académica.
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Customers reviews

Rodolfo CorreaSunday, February 14, 2021
Verified Purchase

En tiempo justo

01
Eduardo SepúlvedaThursday, October 20, 2022
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Excelente!!

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