Share
Contemporary Trends in Marketing: Problems, Processes and Prospects (in English)
Saini, Aarti ; Paul, Justin ; Parayitam, Satyanarayana (Author)
·
Palgrave MacMillan
· Hardcover
Contemporary Trends in Marketing: Problems, Processes and Prospects (in English) - Saini, Aarti ; Paul, Justin ; Parayitam, Satyanarayana
$ 151.57
$ 159.99
You save: $ 8.42
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, June 03 and
Tuesday, June 04.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Contemporary Trends in Marketing: Problems, Processes and Prospects (in English)"
This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy.This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the "new normal" in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.
