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Content Strategy for Mobile (in English)
Karen McGrane
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Book Apart
· Paperback
Content Strategy for Mobile (in English) - McGrane, Karen
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Synopsis "Content Strategy for Mobile (in English)"
Mobile isn't just smartphones, and it doesn't necessarily mean you are on the move. It's a proliferation of devices, platforms, and screen sizes - from the tiniest "dumb" phones to the desktop web. How can you be sure that your content will work everywhere, all the time?Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You'll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you'll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in less time than it takes you to fly from New York to Chicago.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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