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portada Cuadernos de Direccion Estrategica y Planificacion
Type
Physical Book
Author
Publisher
Year
1996
Language
Spanish
Pages
268
Format
Paperback
ISBN
8479782455
ISBN13
9788479782450
Edition No.
1
Categories

Cuadernos de Direccion Estrategica y Planificacion

Francisco Javier Maqueda Lafuente (Author) · Diaz De Santos · Paperback

Cuadernos de Direccion Estrategica y Planificacion - Javier Maqueda Lafuente

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Wednesday, June 05 and Wednesday, June 19.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

$ 28.81

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Origin: Spain (Import costs included in the price)
It will be shipped from our warehouse between Friday, May 24 and Friday, June 07.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "Cuadernos de Direccion Estrategica y Planificacion"

INDICE: La planificación empresarial. Sistemática y principios. La política de gestión y la dirección de empresas. Los factores generadores del cambio cultural. El cambio en elfactor humano y la gestión directiva. Conexión entre la prospectiva y la estrategia. El método de los escenarios. Análisis de las estrategias de los actores. El modelo MACTOR. Evaluación, planificación y gestión de la competitividad, productividad y calidad total. Pronósticos, segmentación y análisis de clientes y proveedores. El estudio de las matrices de cartera. La planificación financiera.

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The book is written in Español.

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The binding of this edition is Paperback.

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