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customer relationship management (in English)
Kristin Anderson
(Author)
·
Carol Kerr
(Author)
·
McGraw-Hill Companies
· Paperback
customer relationship management (in English) - Anderson, Kristin ; Kerr, Carol
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Synopsis "customer relationship management (in English)"
This reader-friendly series is must read for all levels of managers All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations. As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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