Share
CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience (in English)
Alan J. Porter
(Author)
·
Douglas Potter
(Illustrated by)
·
XML Press
· Paperback
CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience (in English) - Porter, Alan J. ; Potter, Douglas
$ 21.01
$ 24.95
You save: $ 3.94
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Tuesday, June 04 and
Wednesday, June 05.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "CX Trinity: Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience (in English)"
CX Trinity explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content.Any good customer experience is driven by a combination of three critical elements: Meeting the customer's needsDelivering the right content to help the customerUnderstanding the context of where, when, and how the customer interacts with youThis book pulls together 52 essays that originally appeared as blog posts on Alan's Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan's years of experience writing, designing, and managing content for both large and small corporations. These essays have been collected, updated, and edited for this volume.
