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Deconstructing Lego: The Medium and Messages of Lego Play (in English)
Jonathan Rey Lee
(Author)
·
Palgrave MacMillan
· Hardcover
Deconstructing Lego: The Medium and Messages of Lego Play (in English) - Lee, Jonathan Rey
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Synopsis "Deconstructing Lego: The Medium and Messages of Lego Play (in English)"
This book investigates a paradox of creative yet scripted play--how LEGO invites players to build 'freely' with and within its highly structured, ideologically-laden toy system. First, this book considers theories and methods for deconstructing LEGO as a medium of bricolage, the creative reassembly of already-significant elements. Then, it pieces together readings of numerous LEGO sets, advertisements, videogames, films, and other media that show how LEGO constructs five ideologies of play: construction play, dramatic play, digital play, transmedia play, and attachment play. From suburban traffic patterns to architectural croissants, from feminized mini-doll bodies to toys-to-life stories, from virtual construction to playful fan creations, this book explores how the LEGO medium conveys ideological messages--not by transmitting clear statements but by providing implicit instructions for how to reassemble meanings it had all along.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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