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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal With Competitive Attacks
T. Calkins
(Author)
·
Palgrave MacMillan
· Hardcover
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal With Competitive Attacks - Calkins, T.
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Synopsis "Defending Your Brand: How Smart Companies use Defensive Strategy to Deal With Competitive Attacks"
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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