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developing a market orientation (in English)
Rohit Deshpande
(Illustrated by)
·
Sage Publications, Inc
· Paperback
developing a market orientation (in English) - Deshpande, Rohit
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Synopsis "developing a market orientation (in English)"
The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI′s pioneering work on developing a market orientation′ has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications. This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm′s customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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