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portada Dialogmarketing Perspektiven 2022/2023 (in German)
Type
Physical Book
Publisher
Author
Language
German
Format
Paperback
ISBN13
9783658407520

Dialogmarketing Perspektiven 2022/2023 (in German)

Deutscher Dialogmarketing Verband E.v. (Editor) (Author) · Springer Gabler · Paperback

Dialogmarketing Perspektiven 2022/2023 (in German) - Deutscher Dialogmarketing Verband E.V. (Editor)

Physical Book

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Synopsis "Dialogmarketing Perspektiven 2022/2023 (in German)"

Der Tagungsband "Dialogmarketing Perspektiven" vereint aktuelle Fachbeiträge und Forschungsergebnisse des 15. wissenschaftlichen interdisziplinären Kongress für Dialogmarketing, den der DDV im September 2022 an der Goethe-Universität Frankfurt veranstaltete. Wissenschaftler aus unterschiedlichen Disziplinen, die zum Dialog- und Data-Driven-Marketing forschen, wurden hier in den Dialog miteinander gebracht und konnten sich mit Praktikern vernetzen.

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The book is written in German.

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The binding of this edition is Paperback.

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