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Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female (in English)
Huub Van Osch (Author)
·
Bis Publishers
· Paperback
Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female (in English) - Huub Van Osch
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Synopsis "Different Brains, Different Approaches: Successful Neuro Advertising for Male and Female (in English)"
This book describes neurological differences between the male and female brain, and the effect of advertising. It describes how men and women think, the origin of their emotions, and why they make certain decisions. With this knowledge, the creatives and marketers of a brand can create more effective communication.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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