Share
Digital Storytelling: The Rise of User-Generated Content (in English)
Karam Singh Sethi
(Author)
·
Karam Sethi
· Paperback
Digital Storytelling: The Rise of User-Generated Content (in English) - Singh Sethi, Karam
$ 14.39
$ 17.99
You save: $ 3.60
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Friday, June 07 and
Monday, June 10.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Digital Storytelling: The Rise of User-Generated Content (in English)"
Did you know that consumers find user-generated content almost ten times more impactful than scripted content marketing?More memorable than other types of media, user-generated content (UGC) influences how we vote, how we choose new shows to watch, and even affects our sense of reality. With the amount of personal narrative-driven UGC we consume, it's worth asking, "Do we know who's creating the content we love on social media?" In Digital Storytelling: The Rise of User-Generated Content, marketing expert Karam Singh Sethi outlines three types of storytellers: The Nefarious Storyteller (criminals and sometimes politicians), The Socially-Conscious Storyteller (activists and entrepreneurs), and The Self-Infatuated Storyteller (reality TV stars and big brands), providing a structure in which to analyze content creators. In this book you will learn: How to become a more discerning social media userHow to break into the field of marketingWhat types of storytellers exist in business, politics, and popular cultureHow to tell authentic stories for personal life and businessThe current state of the digital ecosystem has allowed for a unique opportunity. If we can better understand the current creator economy, we can become more conscious content consumers and empower creators that better align with our values.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
