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Digital Television Strategies: Business Challenges and Opportunities (in English)
A. Griffiths
(Author)
·
Palgrave MacMillan
· Paperback
Digital Television Strategies: Business Challenges and Opportunities (in English) - Griffiths, A.
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Synopsis "Digital Television Strategies: Business Challenges and Opportunities (in English)"
In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?
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The book is written in English.
The binding of this edition is Paperback.
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