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portada Digital Transformation of the Hotel Industry: Theories, Practices, and Global Challenges (in English)
Type
Physical Book
Publisher
Author
Language
English
Pages
262
Format
Hardcover
Dimensions
23.6 x 15.8 x 2.0 cm
Weight
0.59 kg.
ISBN13
9783031316814
Categories

Digital Transformation of the Hotel Industry: Theories, Practices, and Global Challenges (in English)

Marques, Jorge ; Marques, Rui Pedro (Author) · Springer · Hardcover

Digital Transformation of the Hotel Industry: Theories, Practices, and Global Challenges (in English) - Marques, Jorge ; Marques, Rui Pedro

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Synopsis "Digital Transformation of the Hotel Industry: Theories, Practices, and Global Challenges (in English)"

The hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers. Technological development and adaptation to the digital era have been one of the greatest challenges for hotels. This book aims to fill the gap in the literature in this specific area of the tourism sector and contribute to a better understanding of trends and challenges in the hotel industry on a global scale.

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